Oduduwa, also revered as Odua, Oodua, or Odudua, holds a significant place in the Yoruba religion and its diasporic manifestations such as Candomblé and Santería. He is a symbol of leadership, royalty, and pioneering spirit, considered the progenitor of the Yoruba people and associated with the earth and land. Oduduwa's influence is substantial and multifaceted, affecting different aspects of life, from governance and authority to cultural heritage and identity.

Oduduwa's influence in a person's life encompasses both the physical and spiritual realms. As a deity of the earth, royalty, and leadership, he provides guidance, stability, and a connection to cultural roots. His role as a divine king and ancestor is reflected in his support for governance, law, and societal order. Oduduwa's presence in a person's life emphasizes the importance of understanding one's heritage, embracing leadership qualities, and fostering a sense of community and unity. His association with wisdom and land also provides a foundation for personal growth, helping individuals ground themselves in their cultural identity and navigate societal changes. Oduduwa's diverse roles and profound symbolism illustrate his vital impact on the lives of his devotees, offering guidance, protection, and a connection to the ancestral and cultural roots of the Yoruba people.